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Integratives Dienstleistungsmanagement
Leistungsbündel als Absatzobjekte Ein Ansatz zur Überwindung der Dichotomie von Sach- und Dienstleistungen
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Author(s):
Werner H. Engelhardt
,
Michael Kleinaltenkamp
,
Martin Reckenfelderbäumer
Publication date
(Print):
1994
Publisher:
Gabler Verlag
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How to Design a Service
G. Shostack
(1982)
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Quality in the Service Sector: A Review
Barbara R. Lewis
(1989)
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Publication date (Print):
1994
Pages
: 31-69
DOI:
10.1007/978-3-322-82520-9_3
SO-VID:
2810bee2-3a8b-4b1a-9411-048e25e008ab
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Book chapters
pp. 31
Leistungsbündel als Absatzobjekte Ein Ansatz zur Überwindung der Dichotomie von Sach- und Dienstleistungen
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