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      Innovatives Marketing 

      Dienstleistungsmarketing als Innovator des Marketingverständnisses?

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      Publisher: Gabler Verlag

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          Services Marketing

          C. LOVELOCK, C Lovelock, Lovelock, C. … (2001)
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            The Service Encounter: Managing Employee, Customer Interaction in Service Businesses

            J. McCallum Richard, J. McCallum R., George William R. (1985)
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              Dienstleistungsqualität

              A Meyer (2000)
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                Publication date (Print): 2005
                Pages: 479-499
                DOI: 10.1007/978-3-322-89480-9_25
                SO-VID: 218f64e5-042e-4c38-b111-6da7ad7f749d
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