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      Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden 

      Gegenstand und Besonderheiten des Dienstleistungsmarketing

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      Author(s): , ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

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          Evolving to a New Dominant Logic for Marketing

          Stephen Vargo, Robert F. Lusch (2004)
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            Service-dominant logic: reactions, reflections and refinements

            Stephen Vargo, Robert F. Lusch (2016)
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              Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

              Wolfgang Ulaga, Werner Reinartz (2011)
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                Book Chapter
                Publication date (Print): 2015
                Publication date (Online): May 14 2015
                Pages: 1-41
                DOI: 10.1007/978-3-658-05046-7_1
                SO-VID: 11f5667d-ac96-435c-a3a0-476c73615379
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