51
views
0
recommends
+1 Recommend
0 collections
    0
    shares
      • Record: found
      • Abstract: not found
      • Article: not found

      Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

      ,
      Journal of Marketing
      American Marketing Association (AMA)

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references25

          • Record: found
          • Abstract: not found
          • Article: not found

          Classifying Services to Gain Strategic Marketing Insights

            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Reliability Measures for Qualitative Data: Theory and Implications

              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior

                Bookmark

                Author and article information

                Journal
                Journal of Marketing
                Journal of Marketing
                American Marketing Association (AMA)
                0022-2429
                November 2011
                November 2011
                : 75
                : 6
                : 5-23
                Article
                10.1509/jm.09.0395
                a38afc5a-c0da-4902-addb-f9ef0e4a1f33
                © 2011
                History

                Comments

                Comment on this article