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      Generierung von Kundenwert durch mobile Dienste 

      Kundenwertkonzeption als betriebswirtschaftliche Grundlage der Untersuchung

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      Publisher: Deutscher Universitätsverlag

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          Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

          Eugene Anderson, Claes Fornell, Donald Lehmann (2018)
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            31 ff

            Zur Systematisierung in interne und externe Informationsquellen vgl. Schulz (Kundenpotenzialanalyse (1995)
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              2000)

              V. Lev (2000)
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                Publication date (Print): 2002
                Pages: 11-43
                DOI: 10.1007/978-3-663-10138-3_2
                SO-VID: 15c95469-fc8e-46dd-bac7-e0eda4bf4241
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