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      Weiterempfehlung und Kundenwert 

      Ableitungen für ein wertorientiertes Weiterempfehlungs-Management

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      Publisher: Deutscher Universitätsverlag

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          Customer Referral Management: Optimal Reward Programs

          Barak Libai, Eitan Gerstner, Eyal Biyalogorsky (2001)
          Article 0 comments Cited 56 times – based on 0 reviews     Review now
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            (1998); Yale/Gilly

            (1995)
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              die Arbeiten von Estelami (2000); Tax/Brown/Chandrashekaran (1998) sowie das Standardwerk von Stauss/Seidel

              Hinweise zur erfolgreichen Gestaltung des Beschwerdemanagement finden sich in einer Reihe von jüngeren Arbeiten (1998)
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                Publication date (Print): 2003
                Pages: 247-270
                DOI: 10.1007/978-3-322-99222-2_5
                SO-VID: 151ffc4f-5261-4c5a-914b-73e1815859b1
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