Customer Referral Management: Optimal Reward Programs

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Most cited references 17

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Measurement of Consumer Susceptibility to Interpersonal Influence

William Bearden, Richard Netemeyer, Jesse Teel (1989)

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The Nature and Determinants of Customer Expectations of Service

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Customer Satisfaction and Word of Mouth

E. W. Anderson (1998)

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Author and article information

Journal

Title: Marketing Science

Abbreviated Title: Marketing Science

Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

ISSN (Print): 0732-2399

ISSN (Electronic): 1526-548X

Publication date Created: February 2001

Publication date (Print): February 2001

Volume: 20

Issue: 1

Pages: 82-95

Article

DOI: 10.1287/mksc.20.1.82.10195

SO-VID: d2b5f08e-255f-4eec-b7fb-8620b4385d29

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