Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen
Sign in
Register
Dashboard
Search
4
views
37
references
Top references
cited by
1
Cite as...
0 reviews
Review
0
comments
Comment
0
recommends
+1
Recommend
0
collections
Add to
0
shares
Share
Twitter
Sina Weibo
Facebook
Email
559
similar
All similar
Record
: found
Abstract
: not found
Book Chapter
: not found
Marketingmanagement
Einleitung
other
Author(s):
Christian Homburg
,
Harley Krohmer
Publication date
(Print):
2003
Publisher:
Gabler Verlag
Read this book at
Publisher
Buy book
Review
Review book
Invite someone to review
Bookmark
Cite as...
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
ScienceOpen Research
Most cited references
37
Record
: found
Abstract
: not found
Article
: not found
The Changing Role of Marketing in the Corporation
Frederick Webster
(1992)
0
comments
Cited
312
times
– based on
0
reviews
Review now
Bookmark
Record
: found
Abstract
: not found
Article
: not found
Market Orientation: Antecedents and Consequences
Ajay K. Kohli
,
Bernard Jaworski
(1993)
0
comments
Cited
172
times
– based on
0
reviews
Review now
Bookmark
Record
: found
Abstract
: not found
Article
: not found
A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes
Christian Pflesser
,
Christian Homburg
(2000)
0
comments
Cited
159
times
– based on
0
reviews
Review now
Bookmark
All references
Author and book information
Book Chapter
Publication date (Print):
2003
Pages
: 1-21
DOI:
10.1007/978-3-322-92087-4_1
SO-VID:
0dbbb7cf-00b5-4b3b-8e61-f736a259c721
History
Data availability:
Comments
Comment on this book
Sign in to comment
Book chapters
pp. 1
Einleitung
pp. 25
Das Verhalten der Kunden
pp. 115
Das Verhalten der Unternehmen
pp. 163
Das Verhalten der Wettbewerber
pp. 185
Grundlagen und Prozeß der Marktforschung
pp. 243
Datenanalyse und -interpretation
pp. 341
Grundlagen des strategischen Marketing
pp. 373
Analyse der strategischen Ausgangssituation
pp. 405
Formulierung, Bewertung und Auswahl von Marketingstrategien
pp. 457
Produktpolitik
pp. 549
Preispolitik
pp. 619
Kommunikationspolitik
pp. 699
Vertriebspolitik
pp. 761
Integrative analytische Betrachtung des Marketingmix
pp. 777
Einsatz des Marketingmix im Kundenbeziehungsmanagement
pp. 807
Dienstleistungsmarketing
pp. 849
Handelsmarketing
pp. 879
Industriegütermarketing
pp. 903
Internationales Marketing
pp. 953
Marketing- und Vertriebsorganisation
pp. 993
Marketing- und Vertriebscontrolling
pp. 1035
Personalmanagement in Marketing und Vertrieb
pp. 1073
Marktorientierung der Unternehmenskultur
pp. 1087
Marktorientierung der Führungsteilsysteme
Similar content
559
Catechetische Theologie: Aus dessen hinterlassenen Handschrift, nebst Herrn Johann Georg Walchs, D., Einleitung in die catechetische Historie, ausgearbeitet und herausgegeben von M. Johann Friedrich Frisch
Authors:
J.F. Buddeus
,
J. Buddeus
Habitus—Schule—Schüler: Eine Einleitung [Habitus—School—Students: Introduction]
Authors:
W. Helsper
,
R-T Kramer
,
S Thiersch
Untersuchungen über Indolderivate I. Einleitung. Die Reaktion zwischen Phenacylbromid und primären und sekundären aromatischen Aminen
Authors:
P. J. Verkade
,
E. F. J. Janetzky
See all similar
Cited by
1
Grundlagen des Marketing
Authors:
Heribert Meffert
,
Christoph Burmann
,
Manfred Kirchgeorg
See all cited by