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      Marketingmanagement 

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      Publisher: Gabler Verlag

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          The Changing Role of Marketing in the Corporation

          Frederick Webster (1992)
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            Market Orientation: Antecedents and Consequences

            Ajay K. Kohli, Bernard Jaworski (1993)
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              A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes

              Christian Pflesser, Christian Homburg (2000)
              Article 0 comments Cited 159 times – based on 0 reviews     Review now
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                Book Chapter
                Publication date (Print): 2003
                Pages: 1-21
                DOI: 10.1007/978-3-322-92087-4_1
                SO-VID: 0dbbb7cf-00b5-4b3b-8e61-f736a259c721
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