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Die Bestimmung der Repositionierungsintensität von Marken
Schlussbetrachtung
other
Author(s):
Tobias Recke
Publication date
(Print):
2011
Publisher:
Gabler
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Book Chapter
Publication date (Print):
2011
Pages
: 387-412
DOI:
10.1007/978-3-8349-6413-7_4
SO-VID:
744b4bff-5317-422b-aa86-ac3585ed4d75
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Book chapters
pp. 1
Die Gestaltung der Repositionierungsintensität als Herausforderung an die Markenführung
pp. 30
Netzwerke als Ansatz zur Bestimmung der Repositionierungsintensität von Marken
pp. 252
Empirische Bestimmung der Repositionierungsintensität von Marken
pp. 387
Schlussbetrachtung
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