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Werbetheorie und Werbeentscheidung
Einleitung
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Author(s):
Folkard Edler
Publication date
(Print):
1966
Publisher:
Gabler Verlag
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Einführung in die Betriebswirtschaftslehre
Erich Gutenberg
(1958)
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Kapitalbindung und optimale Kassenhaltung
Horst Albach
(1964)
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Theory of the Firm and of Investment
Leonid Hurwicz
(1946)
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Publication date (Print):
1966
Pages
: 11-26
DOI:
10.1007/978-3-663-05468-9_1
SO-VID:
297e9e57-5f3e-471f-be6e-5118ce48d659
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Book chapters
pp. 11
Einleitung
pp. 27
Die Werbevorplanung
pp. 105
Entscheidungsmodelle der Werbeplanung
pp. 255
Die Grenzen der isolierten Werbeplanung
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