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Präferenzmessung in der Online Medien-Distribution
Literaturverzeichnis
other
Author(s):
Thomas Nitschke
Publication date
(Print):
2005
Publisher:
Deutscher Universitätsverlag
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Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman
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Amos Tversky
(1979)
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The Norm of Reciprocity: A Preliminary Statement
Alvin W. Gouldner
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A Theory of Cognitive Dissonance
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Publication date (Print):
2005
Pages
: 205-220
DOI:
10.1007/978-3-322-81928-4_9
SO-VID:
418daf05-d190-412a-92d6-fcd2236dc32d
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Book chapters
pp. 1
Einleitung
pp. 21
Video-Distribution im Internet
pp. 53
Empirische Untersuchung der Präferenzstruktur und Zahlungsbereitschaften mittels auswahlbasierter Conjoint-Analyse
pp. 81
Feldexperimente zur Nachfrageanalyse
pp. 97
Laborexperiment zur Messung von Angebots- und Nachfrageverhalten
pp. 179
Implikationen der Forschungsergebnisse
pp. 191
Zusammenfassung und Schlußbetrachtung
pp. 195
Anhang
pp. 205
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