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Krisen-PR aus Sicht der Stakeholder
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Author(s):
Andreas Schwarz
Publication date
(Print):
2010
Publisher:
VS Verlag für Sozialwissenschaften
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ISBN (Print):
978-3-531-17500-3
ISBN (Electronic):
978-3-531-92395-6
Publication date (Print):
2010
DOI:
10.1007/978-3-531-92395-6
SO-VID:
bbf7a8f6-3b31-4fb3-b41c-22ac5d9bad17
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Book chapters
pp. 13
Einführung
pp. 23
Begrifflich-theoretische Grundlagen und Forschungsstand
pp. 89
Kovariationsbasierte Kausalattributionen in Krisensituationen: Grundzüge eines rezeptionsorientierten Ansatzes der organisationsbezogenen Krisenkommunikation
pp. 135
Experimentelle Untersuchung kovariationsbasierter Kausal- und Verantwortungsattributionen in Krisensituationen
pp. 175
Datenauswertung und Interpretation der Ergebnisse
pp. 239
Implikationen der Befunde für das Management von Krisen-PR
pp. 249
Schlussbetrachtung und Fazit
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