Publications
Preprints
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
Information for reviewers
Review process
How to peer review
Peer review policy
Register Dashboard
Search

Browse
Publications
Preprints
About
About UCL Open: Env.
Aims and Scope
Editorial Board
Indexing
APCs
How to cite
Publishing policies
Editorial policy
Peer review policy
Equality, Diversity & Inclusion
About UCL Press
Contact us
For authors
Information for authors
How it works
Benefits of publishing with us
Submit
How to submit
Preparing your manuscript
Article types
Open Data
ORCID
APCs
Contributor agreement
For reviewers
Information for reviewers
Review process
How to peer review
Peer review policy
My ScienceOpen

Register Dashboard
Search
16
views
78
references
 Top references
cited by
0
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      2,822
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Book Chapter: not found
      Handbuch Werbeforschung 

      Der Einfluss der Werbung auf Medieninhalte

      other
      Author(s): ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

      Read this book at

      Publisher
      Buy book
      Bookmark
          There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references78

          • Record: found
          • Abstract: not found
          • Article: not found

          Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues

          Siva Balasubramanian (1994)
          Article 0 comments Cited 66 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Brand Placement: A Review

            James Karrh (1998)
            Article 0 comments Cited 44 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Does Advertising Spending Influence Media Coverage of the Advertiser?

              Diego Rinallo, Suman Basuroy (2009)
              Article 0 comments Cited 24 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and book information

                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): September 15 2015
                Pages: 183-198
                DOI: 10.1007/978-3-531-18916-1_9
                SO-VID: cba0887d-8da4-4a77-bfb3-f1e3b14c9afd
                History

                Data availability:

                Comments

                Comment on this book

                Book chapters

                Similar content2,822

                See all similar