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      Anspruchsgruppenorientierte Kommunikation 

      Positionierung und Profilierung starker Arbeitgebermarken: Employer Branding als strategisches Ziel anspruchsgruppenorientierter Personalkommunikation

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      Author(s): ,
      Publication date (Print):
      Publisher: VS Verlag für Sozialwissenschaften

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          Bringing the corporation into corporate branding

          Mary Jo Hatch, Majken Schultz (2003)
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            Communication to Self in Organizations and Cultures

            Henri Broms, Henrik Gahmberg (1983)
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              A model for strategically building brands

              L de Chernatony (2001)
              Article 0 comments Cited 23 times – based on 0 reviews     Review now
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                Book Chapter
                Pages: 247-264
                DOI: 10.1007/978-3-531-91204-2_15
                SO-VID: a92920f7-59ab-4910-9a49-e1a1a78eeb46
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