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Anspruchsgruppenorientierte Kommunikation
other
Editor(s):
Florian U. Siems
,
Manfred Brandstätter
,
Herbert Gölzner
Publication date
(Print):
2008
Publisher:
VS Verlag für Sozialwissenschaften
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Book
ISBN (Print):
978-3-531-16166-2
ISBN (Electronic):
978-3-531-91204-2
Publication date (Print):
2008
DOI:
10.1007/978-3-531-91204-2
SO-VID:
40f6b6ab-5357-46fc-8236-1901627c8b8d
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Positionierung und Profilierung starker Arbeitgebermarken: Employer Branding als strategisches Ziel anspruchsgruppenorientierter Personalkommunikation
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