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      Corporate Sustainability Branding 

      Nachhaltigkeitsorientierte Profilierung als erfolgversprechende Option der Führung von Unternehmensmarken

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      Publisher: Deutscher Universitätsverlag

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          WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.

          C. Fombrun, M. Shanley (1990)
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            Corporate Social and Financial Performance: A Meta-Analysis

            Marc Orlitzky, Frank L. Schmidt, Sara L Rynes (2003)
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              A Three-Dimensional Conceptual Model of Corporate Performance.

              A. Carroll (1979)
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                Book Chapter
                Publication date (Print): 2005
                Pages: 1-31
                DOI: 10.1007/978-3-322-81915-4_1
                SO-VID: c2247418-10ed-474e-bdea-0bb3bfde1dd1
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