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About UCL Open: Env.
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      Moderne Markenführung 

      Mehrmarkenstrategien — Ansatzpunkte für das Management von Markenportfolios

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      Publication date (Print):
      Publisher: Gabler Verlag

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          Publication date (Print): 2005
          Pages: 811-838
          DOI: 10.1007/978-3-8349-4541-9_33
          SO-VID: 7324eec9-83a4-4a4a-810b-75831a600485
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