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      Kundenzufriedenheit 

      Kundenzufriedenheit als Managementherausforderung

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      Author(s): ,
      Publication date (Print):
      Publisher: Gabler Verlag

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          Market Orientation: The Construct, Research Propositions, and Managerial Implications

          Ajay K. Kohli, Bernard Jaworski (1990)
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            The Antecedents and Consequences of Customer Satisfaction for Firms

            Eugene Anderson, Mary W. Sullivan (1993)
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              The American Customer Satisfaction Index: Nature, Purpose, and Findings

              Claes Fornell, Michael D L Johnson, Eugene Anderson … (1996)
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                Publication date (Print): 2012
                Pages: 53-91
                DOI: 10.1007/978-3-8349-6835-7_2
                SO-VID: 9efd40c7-9de6-4ece-8314-0c38f66a4b32
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