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Grundlagen der Betriebswirtschaftslehre
Absatzpolitische Entscheidungen
other
Author(s):
Erich Gutenberg
Publication date
(Print):
1964
Publisher:
Springer Berlin Heidelberg
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Models of man
A. Simon. H.
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H Simon
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HA Simon
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(1957)
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Untersuchungen zur Handlungs- und Affektpsychologie
Ferdinand Hoppe
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Psychological Analysis of Economic Behavior
G Katona
,
G KATONA
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Katona George
…
(1951)
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Book Chapter
Publication date (Print):
1964
Pages
: 7-20
DOI:
10.1007/978-3-662-38107-6_2
SO-VID:
a647c028-dfcc-4c38-b278-e1bf3aaac8e6
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Book chapters
pp. 1
Einleitung
pp. 7
Absatzpolitische Entscheidungen
pp. 21
Die innerbetriebliche Absatzorganisation
pp. 37
Die Absatzkosten
pp. 46
Die Absatzplanung
pp. 123
Die Absatzmethoden
pp. 178
Die Preispolitik
pp. 372
Die Produktgestaltung
pp. 405
Die Werbung
pp. 484
Die optimale Kombination des absatzpolitischen Instrumentariums
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