Handbook of Marketing Decision Models

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Editor(s): Berend Wierenga

Publication date (Print): 2008

Publisher: Springer US

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ISBN (Print): 978-0-387-78212-6

ISBN (Electronic): 978-0-387-78213-3

Publication date (Print): 2008

DOI: 10.1007/978-0-387-78213-3

SO-VID: c6bd30b9-5c2f-4d60-8fe3-6dafe1b594f9

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