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Betriebswirtschaftliche Warentypologie
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Author(s):
Hans Knoblich
Publication date
(Print):
1969
Publisher:
VS Verlag für Sozialwissenschaften
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Book
ISBN (Print):
978-3-663-00456-1
ISBN (Electronic):
978-3-663-02369-2
Publication date (Print):
1969
DOI:
10.1007/978-3-663-02369-2
SO-VID:
ff1d115f-d5a3-4d3d-b39e-6553e48d7d70
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Book chapters
pp. 14
Der Gegenstand dieser Untersuchung: Die Waren
pp. 24
Allgemeines über die typologische Betrachtungsweise in der Betriebswirtschaftslehre
pp. 42
Die Theorie der Typenbildung unter Berücksichtigung der Warentypologie
pp. 61
Exkurs: Warenordnungen in der wirtschaftswissenschaftlichen Literatur
pp. 86
Die typologischen Warenmerkmale
pp. 120
Die Bildung von Warentypen (dargestellt an ausgewählten Beispielen)
pp. 149
Beispiele aus dem Gebiet der Absatzorganisation
pp. 160
Beispiele aus dem Gebiet der Absatzpolitik
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Kurzfristige Preisuntergrenzen als betriebswirtschaftliches Problem
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