The purpose of this article is to outline how management education can be developed for societal impact in a post COVID-19 world. Societal impact is becoming more important at educational institutions due to its relevance for students, educators and the community. This article discusses the effects of the COVID-19 pandemic in terms of responsible management education and learning programs in the form of online learning communities. Theoretical and managerial implications are stated together with some suggestions for developing trends around management education in the post COVID-19 world. This helps to link the COVID-19 scholarship with practice and policy in the form of future research suggestions.