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Fundierung des Marketing
Die interkulturelle Sensibilität als Anforderung an Entsandte: Bedeutung und Elemente für ein Messmodell
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Author(s):
Wolfgang Fritz
,
Antje Möllenberg
,
Guo-Ming Chen
Publication date
(Print):
2004
Publisher:
Deutscher Universitätsverlag
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Assessing Measurement Invariance in Cross‐National Consumer Research
Jan‐Benedict E. M. Steenkamp
,
Hans Peter Meier-Baumgartner
(1998)
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Initial examination of a model of intercultural adjustment
Barbara Parker
,
Glenn M. McEvoy
(1993)
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Dimensions of intercultural effectiveness: An exploratory study
Richard Wiseman
,
Mitchell Hammer
,
William B Gudykunst
(1978)
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Publication date (Print):
2004
Pages
: 231-258
DOI:
10.1007/978-3-322-81694-8_11
SO-VID:
f532a0ee-d1ae-4953-aeb0-f768a2ea5c4a
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Book chapters
pp. 231
Die interkulturelle Sensibilität als Anforderung an Entsandte: Bedeutung und Elemente für ein Messmodell
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