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      Developing successful new financial services for businesses

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      Industrial Marketing Management
      Elsevier BV

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          Classifying Services to Gain Strategic Marketing Insights

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            Problems and Strategies in Services Marketing

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              SAPPHO updated - project SAPPHO phase II

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                Author and article information

                Journal
                Industrial Marketing Management
                Industrial Marketing Management
                Elsevier BV
                00198501
                August 1992
                August 1992
                : 21
                : 3
                : 231-241
                Article
                10.1016/0019-8501(92)90020-T
                f2231154-8217-4a27-b4cf-8703bba069d2
                © 1992

                http://www.elsevier.com/tdm/userlicense/1.0/

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