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Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride
Author(s):
Felix Septianto
,
Yuri Seo
,
Billy Sung
,
Fang Zhao
Publication date:
2020
Journal:
European Journal of Marketing
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Tobacco Prevention & Cessation
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DOI::
10.1108/EJM-10-2018-0690
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