3
views
0
recommends
+1 Recommend
0 collections
    0
    shares
      • Record: found
      • Abstract: not found
      • Article: not found

      Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride

      European Journal of Marketing

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Author and article information

          Journal
          10.1108/EJM-10-2018-0690

          Comments

          Comment on this article