6
views
0
recommends
+1 Recommend
0 collections
    0
    shares
      • Record: found
      • Abstract: not found
      • Article: not found

      Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective

      , , , , ,
      Journal of Retailing and Consumer Services
      Elsevier BV

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references71

          • Record: found
          • Abstract: not found
          • Article: not found

          Targeting consumers who are willing to pay more for environmentally friendly products

            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

                Bookmark

                Author and article information

                Journal
                Journal of Retailing and Consumer Services
                Journal of Retailing and Consumer Services
                Elsevier BV
                09696989
                September 2020
                September 2020
                : 56
                : 102162
                Article
                10.1016/j.jretconser.2020.102162
                f157c907-c988-48ee-9da0-667f3166a7c1
                © 2020

                https://www.elsevier.com/tdm/userlicense/1.0/

                History

                Comments

                Comment on this article