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Kulturmarketing
other
Author(s):
Bernd Günter
,
Andrea Hausmann
Publication date
(Print):
2012
Publisher:
Springer Fachmedien Wiesbaden
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Book
ISBN (Print):
978-3-531-18627-6
ISBN (Electronic):
978-3-531-19150-8
Publication date (Print):
2012
DOI:
10.1007/978-3-531-19150-8
SO-VID:
ea18d62c-0163-4f8b-8cee-b0b8be0bc099
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Book chapters
pp. 9
Kulturmarketing – Das Grundverständnis
pp. 21
Informationsentscheidungen im Kulturmarketing
pp. 27
Ziele im Kulturmarketing
pp. 33
Positionierungsentscheidungen im Kulturmarketing
pp. 37
Strategien im Kulturmarketing
pp. 53
Instrumente im Kulturmarketing
pp. 91
Social Media im Kulturmarketing
pp. 107
Beschaffungsmarketing im Kulturbereich
pp. 115
Implementierung des Kulturmarketing
pp. 129
Controlling im Kulturmarketing
pp. 143
Kulturmarketing – Herausforderungen der Zukunft
Cited by
3
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Authors:
Lorenz Pöllmann
Wandel durch Innovationen
Authors:
Holger Simon
Digitales Audience Development in Museen
Authors:
Linda Frenzel
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