Title:
Journal of Consumer Research
Abbreviated Title:
J Consum Res
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
February
01 2010
Publication date
(Print):
February
01 2010
Volume: 36
Issue: 5
Pages: 820-837
Article
DOI: 10.1086/603547
SO-VID: e4dc7dd2-b38e-4591-8a35-69f2b8c3c1ed
Copyright © ©
2010