Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store

Burke, R. R.

doi:10.1177/009207002236914

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Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store

Author(s): R. R. Burke

Publication date Created: October 01 2002

Publication date (Print): October 01 2002

Journal: Journal of the Academy of Marketing Science

Publisher: SAGE Publications

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Title: Journal of the Academy of Marketing Science

Abbreviated Title: Journal of the Academy of Marketing Science

Publisher: SAGE Publications

ISSN (Print): 0092-0703

Publication date Created: October 01 2002

Publication date (Print): October 01 2002

Volume: 30

Issue: 4

Pages: 411-432

Article

DOI: 10.1177/009207002236914

SO-VID: e2ae9579-1364-4d5b-bdd9-35270aea364e

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Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store

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