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      When the Late Victorian Period and YouTube Meet: A demonstration of digital media literacy

      research-article
      Journal of Digital Media and Interaction
      Universidade de Aveiro
      YouTube, Digital Literacy, Media Literacy, Parasocial Behavior, Marshall McLuhan

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          Abstract

          Abstract Social media platforms allow media and digital literacy skills to be exercised before the public. Here, digital literacy is defined as a subset of media literacy. To use digital literacy as a subset of media literacy, a user utilizes three divisions of media usage as defined by Hoof and Boell and three spheres of digital literacy as outlined by Ng. Literacy, however, does not imply full social interaction; parasocial behaviors are part of the field. To demonstrate this, the genre of renovation/restoration videos on YouTube will be explored, with a focus on the channel The 2nd Empire Strikes Back.

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          Can we teach digital natives digital literacy?

          Wan Ng (2012)
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            Parasocial attributes and YouTube personalities: Exploring content trends across the most subscribed YouTube channels

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                Author and article information

                Journal
                jdmi
                Journal of Digital Media and Interaction
                JDMI
                Universidade de Aveiro (Aveiro, , Portugal )
                2184-3120
                June 2023
                : 6
                : 14
                : 71-83
                Affiliations
                [1] orgnamePurdue University orgdiv1Fort Wayne United States
                Article
                S2184-31202023000100071 S2184-3120(23)00601400071
                10.34624/jdmi.v6i14.32093
                da160db0-71d2-41ce-adeb-4eb220228836

                This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

                History
                : 12 July 2023
                : 05 May 2023
                Page count
                Figures: 0, Tables: 0, Equations: 0, References: 32, Pages: 13
                Product

                SciELO Portugal

                Categories
                Articles

                YouTube,Media Literacy,Digital Literacy,Marshall McLuhan,Parasocial Behavior

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