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      Introducing Ethics in Your Instruction Using a TED Talks Playlist

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          Abstract

          TED (Technology, Entertainment, Design, http://www.ted.com/) can be considered one of the most popular online producers of scientific and technical videos (5). The main goal of TED organization is spreading ideas worldwide, with more than 60% of talks dealing with science and technology (6). Four major reasons lead us to suggest the TED talk platform as a lateral resource to introduce ethics in scientific research and, more generally, topics in scientific education: i) the presence of scientists as members of the scientific community; ii) the quality of selected ideas and topics; iii) the broad audience-oriented communication, and iv) the number of additional languages (subtitles). TED talks are engaging, as manifest by the large number of views on the TED website and YouTube (6). Every talk has subtitles in English and in a number of additional languages. In addition, TED is a think tank that stimulates facets of instruction among the JMBE instructional community, such as critical thinking (2), entrepreneurism (3), transdisciplinarity (1), and creativity (4). Beyond those TED talks focused on ethics in science, your class can see videos of selected ‘ideas holders’ in biology, such as James Watson (‘How we discovered DNA’), Craig Venter (‘On the verge of creating synthetic life’), Paul Ewald (‘Can we domesticate germs?’), and David Bolinsky (‘Visualizing the wonder of a living cell’). Here is our proposed playlist of talks for your instructional activities on ethics in scientific research, including a range of scientific disciplines: Optional introduction: The playlist ‘The 7 talks to make you love science’ (http://www.ted.com/playlists/163/7_talks_to_make_you_love_scien) Optional introduction: Naomi Oreskes: Why we should trust scientists (http://www.ted.com/talks/naomi_oreskes_why_we_should_believe_in_science) Ben Goldacre: Battling bad science (http://www.ted.com/talks/ben_goldacre_battling_bad_science) Lee Smolin: Science and democracy (http://www.ted.com/talks/lee_smolin_on_science_and_democracy) Sam Harris: Science can answer moral questions (http://www.ted.com/talks/sam_harris_science_can_show_what_s_right) Ellen Jorgensen: Biohacking—you can do it, too (http://www.ted.com/talks/ellen_jorgensen_biohacking_you_can_do_it_too) These TED talks touch on crucial points such as science and society, the science community, science and human values, and participation in science. All are relevant to introduce the importance of ethics in scientific research. The proposed playlist is appropriate for graduate students, although it is also recommended for a wide range of scholars, from the undergraduate level up to doctoral students. Turn off the lights, turn up the volume, and it will be like having a special introductory workshop for your students!

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          Scientists Popularizing Science: Characteristics and Impact of TED Talk Presenters

          The TED (Technology, Entertainment, Design) conference and associated website of recorded conference presentations (TED Talks) is a highly successful disseminator of science-related videos, claiming over a billion online views. Although hundreds of scientists have presented at TED, little information is available regarding the presenters, their academic credentials, and the impact of TED Talks on the general population. This article uses bibliometric and webometric techniques to gather data on the characteristics of TED presenters and videos and analyze the relationship between these characteristics and the subsequent impact of the videos. The results show that the presenters were predominately male and non-academics. Male-authored videos were more popular and more liked when viewed on YouTube. Videos by academic presenters were more commented on than videos by others and were more liked on YouTube, although there was little difference in how frequently they were viewed. The majority of academic presenters were senior faculty, males, from United States-based institutions, were visible online, and were cited more frequently than average for their field. However, giving a TED presentation appeared to have no impact on the number of citations subsequently received by an academic, suggesting that although TED popularizes research, it may not promote the work of scientists within the academic community.
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            A Community of Curious Souls: An Analysis of Commenting Behavior on TED Talks Videos

            The TED (Technology, Entertainment, Design) Talks website hosts video recordings of various experts, celebrities, academics, and others who discuss their topics of expertise. Funded by advertising and members but provided free online, TED Talks have been viewed over a billion times and are a science communication phenomenon. Although the organization has been derided for its populist slant and emphasis on entertainment value, no previous research has assessed audience reactions in order to determine the degree to which presenter characteristics and platform affect the reception of a video. This article addresses this issue via a content analysis of comments left on both the TED website and the YouTube platform (on which TED Talks videos are also posted). It was found that commenters were more likely to discuss the characteristics of a presenter on YouTube, whereas commenters tended to engage with the talk content on the TED website. In addition, people tended to be more emotional when the speaker was a woman (by leaving comments that were either positive or negative). The results can inform future efforts to popularize science amongst the public, as well as to provide insights for those looking to disseminate information via Internet videos.
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              Transdisciplinarity and microbiology education.

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                Author and article information

                Journal
                J Microbiol Biol Educ
                J Microbiol Biol Educ
                JMBE
                Journal of Microbiology & Biology Education
                American Society of Microbiology
                1935-7877
                1935-7885
                December 2014
                15 December 2014
                : 15
                : 2
                : 246
                Affiliations
                Consiglio per la Ricerca e la Sperimentazione in Agricoltura, Cereal Research Centre, Foggia, Italy
                University of Foggia, Foggia, Italy, E-mail: vittorio.capozzi@ 123456gmail.com
                Article
                jmbe-15-246-a
                10.1128/jmbe.v15i2.769
                4278490
                d90567aa-948e-403e-92fc-d6d04e5ae7de
                ©2014 Author(s). Published by the American Society for Microbiology.

                This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial-NoDerivatives 4.0 International license ( https://creativecommons.org/licenses/by-nc-nd/4.0/ and https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode), which grants the public the nonexclusive right to copy, distribute, or display the published work.

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                Review of:  Selected TED talks focused on ethics,    http://www.ted.com/

                Categories
                Reviews of Ethics-Related Resources
                Theme: Scientific Ethics

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