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      Service Orientation of a Retailer’s Business Strategy: Dimensions, Antecedents, and Performance Outcomes

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      Journal of Marketing
      American Marketing Association (AMA)

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          The Effect of a Market Orientation on Business Profitability

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            An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

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              A Model of Distributor Firm and Manufacturer Firm Working Partnerships

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                Author and article information

                Journal
                Journal of Marketing
                Journal of Marketing
                American Marketing Association (AMA)
                0022-2429
                October 2002
                October 2002
                : 66
                : 4
                : 86-101
                Article
                10.1509/jmkg.66.4.86.18511
                ca440ad9-a65f-4587-8b72-79091720cd4d
                © 2002
                History

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