Psychological Implications of Customer Participation in Co-Production

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Journal

Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: American Marketing Association (AMA)

ISSN (Print): 0022-2429

Publication date Created: January 2003

Publication date (Print): January 2003

Volume: 67

Issue: 1

Pages: 14-28

Article

DOI: 10.1509/jmkg.67.1.14.18592

SO-VID: c3519e4e-6aea-484a-a029-36b58a3c58d2

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