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      Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay

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      Journal of Marketing
      American Marketing Association (AMA)

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          The Antecedents and Consequences of Customer Satisfaction for Firms

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            The American Customer Satisfaction Index: Nature, Purpose, and Findings

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              Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

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                Author and article information

                Journal
                Journal of Marketing
                Journal of Marketing
                American Marketing Association (AMA)
                0022-2429
                April 2005
                April 2005
                : 69
                : 2
                : 84-96
                Article
                10.1509/jmkg.69.2.84.60760
                bf2338ee-5f69-44d9-81f0-b1007a6ffeee
                © 2005
                History

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