Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay

Hoyer, Wayne D; Koschate, Nicole; Homburg, Christian

doi:10.1509/jmkg.69.2.84.60760

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Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay

Author(s): Christian Homburg , Nicole Koschate , Wayne D. Hoyer

Publication date Created: April 2005

Publication date (Print): April 2005

Journal: Journal of Marketing

Publisher: American Marketing Association (AMA)

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Most cited references 48

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The Antecedents and Consequences of Customer Satisfaction for Firms

Eugene Anderson, Mary W. Sullivan (1993)

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The American Customer Satisfaction Index: Nature, Purpose, and Findings

Claes Fornell, Michael D L Johnson, Eugene Anderson … (1996)

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Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

Donald Lehmann, Eugene Anderson, Claes Fornell (1994)

0 comments Cited 431 times – based on 0 reviews      Review now

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Journal

Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: American Marketing Association (AMA)

ISSN (Print): 0022-2429

Publication date Created: April 2005

Publication date (Print): April 2005

Volume: 69

Issue: 2

Pages: 84-96

Article

DOI: 10.1509/jmkg.69.2.84.60760

SO-VID: bf2338ee-5f69-44d9-81f0-b1007a6ffeee

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