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      Understanding coronavirus disease (COVID-19) risk perceptions among the public to enhance risk communication efforts: a practical approach for outbreaks, Finland, February 2020

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          Abstract

          Understanding risk perceptions of the public is critical for risk communication. In February 2020, the Finnish Institute for Health and Welfare started collecting weekly qualitative data on coronavirus disease (COVID-19) risk perception that informs risk communication efforts. The process is based on thematic analysis of emails and social media messages from the public and identifies factors linked to appraisal of risk magnitude, which are developed into risk communication recommendations together with health and communication experts.

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          Using thematic analysis in psychology

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            Risk communication for public health emergencies.

            This review defines crisis risk communication, traces its origins to a number of applied fields, and then shows how basic principles have become incorporated into emergency preparedness and risk communication for public health. Literature from four different disciplines that inform crisis risk communications are reviewed. These are (a) environmental risk communication, (b) disaster management, (c) health promotion and communication, and (d) media and communication studies. Current curricula and training materials are briefly reviewed. Although this literature review suggests much progress has been made to incorporate and disseminate crisis risk communication principles into public health practice, and case studies suggest that public health workers have gained skills and experience, this emerging field still lacks in-depth evaluation of the effectiveness of event-specific crisis risk communication efforts.
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              Risk, communication and trust: towards an emotional understanding of trust.

              Current discussions on public trust, as well as on risk communication, have a restricted rationalistic bias in which the cognitive-reflexive aspect of trust is emphasized at the expense of its emotional aspect. This article contributes to a substantive theory of trust by exploring its emotional character. Drawing on recent discussions in science and technology studies, social psychology, and general social theory, it argues that trust is a modality of action that is relational, emotional, asymmetrical, and anticipatory. Hence, trust does not develop through information and the uptake of knowledge but through emotional involvement and sense-making. The implications of this conception of trust for public understandings of science and for risk communication are discussed.
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                Author and article information

                Journal
                Euro Surveill
                Euro Surveill
                eurosurveillance
                Eurosurveillance
                European Centre for Disease Prevention and Control (ECDC)
                1025-496X
                1560-7917
                02 April 2020
                : 25
                : 13
                : 2000317
                Affiliations
                [1 ]Finnish Institute for Health and Welfare, Helsinki, Finland
                Author notes

                Correspondence: Anna-Leena Lohiniva ( anna-leena.lohiniva@ 123456thl.fi )

                Article
                2000317 2000317
                10.2807/1560-7917.ES.2020.25.13.2000317
                7140598
                32265008
                bec2c02d-2c48-403a-9cf6-b37e4026fa37
                This article is copyright of the authors or their affiliated institutions, 2020.

                This is an open-access article distributed under the terms of the Creative Commons Attribution (CC BY 4.0) Licence. You may share and adapt the material, but must give appropriate credit to the source, provide a link to the licence, and indicate if changes were made.

                History
                : 14 March 2020
                : 02 April 2020
                Categories
                Rapid Communication
                Custom metadata
                4

                risk perception,risk communication,pandemic preparedness and response,finland,outbreaks

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