The Battle of Words Between Gender Groups A Language-Based Approach to Intergroup Processes

This research studied 2 properties of perceived distributions of the characteristics of social category members: the probability of differentiating (making distinctions) among category members and the perceived variability (variance) of category members. The results of 4 experiments supported the hypothesis that greater familiarity with a social group leads to greater perceived differentiation and variability regarding that group. In-group members formed more differentiated and variable distributions for groups defined by age and more differentiated distributions for groups defined by nationality. For gender (where students were roughly equally familiar with people of both genders), no in-group--out-group differences occurred. Also, students perceived greater differentiation and variability among classmates over the course of a semester. To explain these results, we developed PDIST, a multiple exemplar model that assumes that people form perceived distributions by activating a set of category exemplars and then judging the relative likelihoods of different feature values on the basis of the relative activation strengths of these feature values. The results of a computer simulation experiment indicated that PDIST is sufficient to explain the results of our 4 experiments. According to the perceived distributions formed by PDIST, increasing familiarity leads to greater differentiation and variability, has a concave impact, and has greater impact on differentiation than on variability. Show more

Three experiments examine how the type of language used to describe in-group and out-group behaviors contributes to the transmission and persistence of social stereotypes. Two experiments tested the hypothesis that people encode and communicate desirable in-group and undesirable out-group behaviors more abstractly than undesirable in-group and desirable out-group behaviors. Experiment 1 provided strong support for this hypothesis using a fixed-response scale format controlling for the level of abstractness developed from Semin and Fiedler's (1988a) linguistic category model. Experiment 2 yielded the same results with a free-response format. Experiment 3 demonstrated the important role that abstract versus concrete communication plays in the perpetuation of stereotypes. The implications of these findings and the use of the linguistic category model are discussed for the examination of the self-perpetuating cycle of stereotypes in communication processes. Show more