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Kulturmarketing
other
Author(s):
Lorenz Pöllmann
Publication date
(Print):
2018
Publisher:
Springer Fachmedien Wiesbaden
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Book
ISBN (Print):
978-3-658-20136-4
ISBN (Electronic):
978-3-658-20137-1
Publication date (Print):
2018
DOI:
10.1007/978-3-658-20137-1
SO-VID:
a6e290ce-cd54-4d69-ad48-5c8131735724
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Book chapters
pp. 1
Der Kulturbetrieb
pp. 35
Marketinganalyse
pp. 85
Strategien
pp. 111
Marketing-Mix
pp. 191
Evaluation und Controlling
pp. 217
Kulturmarketing-Canvas: Implementierung des Marketingkonzeptes in die Praxis
Cited by
2
Ganzheitliche Online-Kommunikation als virtuelle Erweiterung der Kulturbetriebe
Authors:
Lorenz Pöllmann
Digitales Audience Development in Museen
Authors:
Linda Frenzel
See all cited by