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      A Paradigm for Developing Better Measures of Marketing Constructs

      Author(s): 1
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Marketing Research
      Publisher: SAGE Publications

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          Coefficient alpha and the internal structure of tests

          Lee Cronbach (1951)
          Psychometrika, 16(3), 297-334
          Article 0 comments Cited 6199 times – based on 0 reviews     Review now
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            Measuring the Job Satisfaction of Industrial Salesmen

            Gilbert A. Churchill, Neil M. Ford, Orville C. Walker (2018)
            Article 0 comments Cited 28 times – based on 0 reviews     Review now
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              Reliability and behavior domain validity: Reformulation and historical critique.

              Robert C. Tryon (1957)
              Article 0 comments Cited 21 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing Research
                Abbreviated Title: Journal of Marketing Research
                Publisher: SAGE Publications
                ISSN (Print): 0022-2437
                ISSN (Electronic): 1547-7193
                Publication date Created: November 28 2018
                Publication date Created: February 1979
                Publication date (Electronic): November 28 2018
                Publication date (Print): February 1979
                Volume: 16
                Issue: 1
                Pages: 64-73
                Affiliations
                [1 ] University of Wisconsin-Madison.
                Article
                DOI: 10.1177/002224377901600110
                SO-VID: 93db5d73-0b78-4241-b7f4-3c077cdd8ef9
                Copyright © © 1979
                License:

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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