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Werbung in der Medien- und Informationsgesellschaft
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Author(s):
Gabriele Siegert
,
Dieter Brecheis
Publication date
(Print):
2005
Publisher:
VS Verlag für Sozialwissenschaften
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Kindheit, Jugend und Entwicklung
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ISBN (Print):
978-3-531-13893-0
ISBN (Electronic):
978-3-322-95605-7
Publication date (Print):
2005
DOI:
10.1007/978-3-322-95605-7
SO-VID:
89aba7f0-cb04-4d68-b74f-001d4e9316c8
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Book chapters
pp. 15
Einführung: Werbung als Forschungsgegenstand
pp. 59
Historische und gesellschaftliche Rahmenbedingungen der Werbung
pp. 105
Theoretischer Analyserahmen der Werbung in der Medien- und Informationsgesellschaft
pp. 175
Besonderheiten der Werbung für die idealtypischen Felder der I/P-Matrix
pp. 255
Werbung und gesellschaftliche Kommunikation: Resümee und Ausblick
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