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      Is music streaming bad for musicians? Problems of evidence and argument

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      New Media & Society
      SAGE Publications

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          Abstract

          Great controversy has surrounded the growth of the music streaming services that are now central to the music industries internationally. One important set of criticisms concerns the amount of money that music creators receive for the recorded music that is distributed on these services. Many claim that music streaming has made it harder than before for musicians to make a living from music. This article identifies and discusses some significant problems of argument and evidence surrounding these criticisms, as follows: (a) a dubious focus on ‘per-stream’ rates offered by music streaming services, (b) a failure to see streaming services as part of wider systems of music and ownership, (c) tendencies towards simplification when systemic problems are taken into account, and (d) the limited evidence provided when commentators claim, imply or assume that the system has become notably less just. It then discusses debates concerning what might be done to improve the system, especially whether ‘user-centric’ systems of payment might be adopted, instead of the current ‘pro-rata’ system. The article suggests that more musicians rather than fewer might now be able to earn money from recorded music than in preceding recorded-music systems. But it also proposes that the current system retains the striking inequalities and generally poor working conditions that characterised its predecessors, and that better debate requires greater transparency about usage and payment on the part of streaming services and music businesses.

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          Most cited references29

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          Playing to the Crowd: Musicians, Audiences, and the Intimate Work of Connection Musicians, Audiences, and the Intimate Work of Connection

          Nancy Baym (2018)
          In Playing to the Crowd , Nancy K. Baym examines the shift toward more personal connections with audiences, offering an entirely new approach to media cultures and industries as she does. The book argues that workers in many fields are under increased pressure get online and connect with others to further their careers, a trend that musicians have long led. Using a dialectical framework, the book draws on in depth-interviews with a range of professional musicians and other qualitative methods to show how the rise of digital communication platforms transformed artist-fan relationships into something that can feel personal. Part I explores music as a means of communication and as a commodity, drawing out the tension between its social and commercial values. Part II looks at audiences, showing how they developed fandoms in the 20 th century, how those fandoms came online, and the tension between participation and control musicians experience when they encounter online audiences. Part III looks at relationships, examining how, in contrast to the concert hall environment in which musicians and audiences may one have met, social media create a new potential and pressure for everyday, intimate relating and how musicians manage the tensions between closeness and distance this creates. Ultimately, the book argues that the relational labor musicians do is a significant mode of work, one which requires resources, skills, and strategies we must all understand.
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            Tiered Governance and Demonetization: The Shifting Terms of Labor and Compensation in the Platform Economy

            Social media platforms have profoundly transformed cultural production, in part by restructuring the terms by which culture is distributed and paid for. In this article, we examine the YouTube Partner Program and the controversies around the “demonetization” of videos, to understand these arrangements and what happens when they shift beneath creators’ feet. We use the testimony of YouTubers, provided in their own videos, to understand how creators square the contradiction between YouTube’s increasingly cautious rules regarding “advertiser-friendly” content, its shifting financial and algorithmic incentive structure, and its stated values as an open platform of expression. We examine YouTube’s tiered governance strategy, in which different users are offered different sets of rules, different material resources, and different procedural protections when content is demonetized. And we examine how, especially when the details of that tiered governance are ambiguous or poorly conveyed, creators develop their own theories for why their content has been demonetized—which can provide some creators a tactical opportunity to advance politically motivated accusations of bias against the platform.
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              INDIE: THE INSTITUTIONAL POLITICS AND AESTHETICS OF A POPULAR MUSIC GENRE

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                Author and article information

                Contributors
                (View ORCID Profile)
                Journal
                New Media & Society
                New Media & Society
                SAGE Publications
                1461-4448
                1461-7315
                September 19 2020
                : 146144482095354
                Affiliations
                [1 ]University of Leeds, UK
                Article
                10.1177/1461444820953541
                84c23c11-80d0-4bd1-af32-2aa6339cff85
                © 2020

                https://creativecommons.org/licenses/by-nc/4.0/

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