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      Personal Trust and System Trust in the Sharing Economy: A Comparison of Community- and Platform-Based Models

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          Abstract

          Currently, new business models created in the sharing economy differ considerably and they differ in the formation of trust as well. If and how trust can be created is shown by a comparison of two examples which diverge in their founding philosophy. The chosen example of community-based economy, Community Supported Agriculture (CSA), no longer trusts the capitalist system and therefore distances itself and creates its own environment including a new business model. It is implemented within rather small groups where trust is created by personal relations and face-to-face communication. On the contrary, the example of a platform economy, the accommodation-provider company Airbnb, shows trust in the system and pushes technological innovations through the use of platform applications. It promotes trust and confidence in the progress of technology. For the conceptual analysis, the distinction between personal trust and system trust defined by Niklas Luhmann is adopted. The analysis describes two different modes of trust formation and how they push distrust or improve trust. Grounded on these analyses, assumptions on the process of trust formation within varying models of the sharing economy are formulated as well as a hypothesis about possible developments is introduced for further research.

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          Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector

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            Impacts of Peer-to-Peer Accommodation Use on Travel Patterns

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              Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study

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                Author and article information

                Contributors
                Journal
                Front Psychol
                Front Psychol
                Front. Psychol.
                Frontiers in Psychology
                Frontiers Media S.A.
                1664-1078
                10 December 2020
                2020
                : 11
                : 581299
                Affiliations
                Department of Economic Sociology, University of Trier , Trier, Germany
                Author notes

                Edited by: Barbara Hartl, Danube University Krems, Austria

                Reviewed by: Nikolaos Stylos, University of Bristol, United Kingdom; Ulrike Gretzel, University of Southern California, Los Angeles, United States; Sergio Pignuoli Ocampo, Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET), Argentina

                *Correspondence: Sabine Gruber mail@ 123456sabine-gruber.at

                This article was submitted to Organizational Psychology, a section of the journal Frontiers in Psychology

                Article
                10.3389/fpsyg.2020.581299
                7758416
                81beb2c5-93fd-4a5d-83f3-78a3038bc281
                Copyright © 2020 Gruber.

                This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

                History
                : 08 July 2020
                : 13 November 2020
                Page count
                Figures: 0, Tables: 2, Equations: 0, References: 60, Pages: 11, Words: 9923
                Funding
                Funded by: Deutsche Forschungsgemeinschaft 10.13039/501100001659
                Categories
                Psychology
                Conceptual Analysis

                Clinical Psychology & Psychiatry
                system trust,personal trust,community-based production,community supported agriculture (csa),platform economy,airbnb,risk management,degrowth

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