Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Voorhees, Clay M.; Ramirez, Edward; Calantone, Roger; Brady, Michael K.

doi:10.1007/s11747-015-0455-4

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Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Author(s): Clay M. Voorhees , Michael K. Brady , Roger Calantone , Edward Ramirez

Publication date (Print): July 2015

Journal: Journal of the Academy of Marketing Science

Publisher: Springer Nature

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Most cited references 21

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Simultaneous factor analysis in several populations

K G Jöreskog (1971)

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Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.

Edward E. Rigdon, Naresh Malhotra, Charla Mathwick (2001)

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A Reexamination of the Determinants of Consumer Satisfaction

Richard W. Olshavsky, Richard Spreng, Scott MacKenzie (1996)

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Journal

Title: Journal of the Academy of Marketing Science

Abbreviated Title: J. of the Acad. Mark. Sci.

Publisher: Springer Nature

ISSN (Print): 0092-0703

ISSN (Electronic): 1552-7824

Publication date Created: January 2016

Publication date (Print): July 2015

Volume: 44

Issue: 1

Pages: 119-134

Article

DOI: 10.1007/s11747-015-0455-4

SO-VID: 80aaac1c-fc58-4545-9e6f-e5baad068d74

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Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

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Remedies to the replicability crisis

Most cited references 21

Simultaneous factor analysis in several populations

Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.

A Reexamination of the Determinants of Consumer Satisfaction

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