A Macromarketing Ethics Framework: Stakeholder Orientation and Distributive Justice

Ferrell, Linda; Ferrell, O.C.

doi:10.1177/0276146707311290

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A Macromarketing Ethics Framework: Stakeholder Orientation and Distributive Justice

Author(s): O.C. Ferrell ¹ , Linda Ferrell ¹

Publication date Created: December 18 2007

Publication date (Electronic): December 18 2007

Journal: Journal of Macromarketing

Publisher: SAGE Publications

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Most cited references 12

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Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard Jaworski (1990)

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STAKEHOLDER-AGENCY THEORY

Charles Hill, Thomas M. Jones (1992)

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Corporate Social Responsibility and Marketing: An Integrative Framework

Isabelle Maignan, O. C. Ferrell (2004)

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Author and article information

Journal

Title: Journal of Macromarketing

Abbreviated Title: Journal of Macromarketing

Publisher: SAGE Publications

ISSN (Print): 0276-1467

ISSN (Electronic): 1552-6534

Publication date Created: December 18 2007

Publication date (Electronic): December 18 2007

Publication date (Print): March 2008

Volume: 28

Issue: 1

Pages: 24-32

Affiliations

[1 ]University of New Mexico

Article

DOI: 10.1177/0276146707311290

SO-VID: 7ed7b3ca-618a-4569-90da-18dd30973f2f

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