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      Do desenvolvimento sustentável à economia verde: a constante e acelerada investida do capital sobre a natureza Translated title: From sustainable development to green economy: the constant and accelerated onslaught of capital on nature

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          Abstract

          Informado por uma perspectiva teórica marxista, o propósito deste ensaio é refletir criticamente sobre a relação entre capital e natureza e, especificamente, sobre o 'processo Rio', que se iniciou em 1992 e continuou com a recente Conferência Rio+20. Neste processo constata-se uma evolução do discurso do desenvolvimento sustentável à economia verde relacionando-os a práticas fundamentalmente similares e contínuas que permitem ao capital cooptar conceitos inicialmente radicais, tais como sustentabilidade, de modo a incluí-los em sua lógica de acumulação. Neste ensaio discutimos uma variedade de autores para refletir criticamente sobre as tentativas recentes de organização do capital e seus contínuos avanços sobre a natureza, de modo a preservar o crescimento contínuo e contrarrestar a crise em que está imerso.

          Translated abstract

          Informed by a Marxist theoretical perspective, the aim of this essay is to critically reflect on the relationship between capital and nature and specifically the 'Rio process', which started in 1992 and continued with the recent Rio+20 conference. In this process we have seen a discursive evolution from sustainable development to green economy. We argue that these two terms nevertheless relate to fundamentally similar and continuous practices, enabling capital to co-opt once radical concepts, such as sustainability, in order to include them in its logic of accumulation. In this essay we discuss a range of authors to critically reflect about capital's recent reorganization attempts and its continuous onslaught on nature, which aims at preserving its continuous growth, counteracting the crisis in which it is immersed.

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          Most cited references105

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          An Evolutionary Theory of Economic Change

          This book contains the most sustained and serious attack on mainstream, neoclassical economics in more than forty years. Nelson and Winter focus their critique on the basic question of how firms and industries change overtime. They marshal significant objections to the fundamental neoclassical assumptions of profit maximization and market equilibrium, which they find ineffective in the analysis of technological innovation and the dynamics of competition among firms. To replace these assumptions, they borrow from biology the concept of natural selection to construct a precise and detailed evolutionary theory of business behavior. They grant that films are motivated by profit and engage in search for ways of improving profits, but they do not consider them to be profit maximizing. Likewise, they emphasize the tendency for the more profitable firms to drive the less profitable ones out of business, but they do not focus their analysis on hypothetical states of industry equilibrium. The results of their new paradigm and analytical framework are impressive. Not only have they been able to develop more coherent and powerful models of competitive firm dynamics under conditions of growth and technological change, but their approach is compatible with findings in psychology and other social sciences. Finally, their work has important implications for welfare economics and for government policy toward industry.
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            A Natural-Resource-Based View of the Firm

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                Author and article information

                Contributors
                Role: ND
                Role: ND
                Journal
                cebape
                Cadernos EBAPE.BR
                Cad. EBAPE.BR
                Fundação Getulio Vargas, Escola Brasileira de Administração Pública e de Empresas (Rio de Janeiro )
                1679-3951
                September 2012
                : 10
                : 3
                : 546-568
                Affiliations
                [1 ] Universidade Federal do Rio Grande do Sul Brazil
                Article
                S1679-39512012000300006
                10.1590/S1679-39512012000300006
                6f6e351e-78e7-40a4-862a-6e24a04fb91b

                http://creativecommons.org/licenses/by/4.0/

                History
                Product

                SciELO Brazil

                Self URI (journal page): http://www.scielo.br/scielo.php?script=sci_serial&pid=1679-3951&lng=en
                Categories
                MANAGEMENT

                Management
                Sustainable development,Green economy,Financialization,Capitalist accumulation,Desenvolvimento sustentável,Economia verde,Financeirização,Acumulação capitalista

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