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Hizmet Kalitesi, Kurumsal İmaj, Müşteri Memnuniyeti ve Davranışsal Niyet Arasındaki İlişkinin İncelenmesi: Kısmi En Küçük Kareler ile Yapısal Eşitlik Modeli (Investigation of the Relationship between Service Quality, Corporate Image, Customer Satisfaction and Behavioral Intention: Partial Least Squares Structural Equation Modeling)
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