Electronic sports: A new marketing landscape of the experience economy

Seo, Yuri

doi:10.1080/0267257X.2013.822906

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Electronic sports: A new marketing landscape of the experience economy

Author(s): Yuri Seo

Publication date Created: October 2013

Publication date (Print): October 2013

Journal: Journal of Marketing Management

Publisher: Informa UK Limited

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Service-dominant logic: continuing the evolution

Stephen Vargo, Robert F. Lusch (2008)

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Measuring Experience Economy Concepts: Tourism Applications

Haemoon Oh, Ann Fiore, Miyoung Jeoung (2016)

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Service, value networks and learning

Robert F. Lusch, Mohan Tanniru, Stephen Vargo (2010)

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Author and article information

Journal

Title: Journal of Marketing Management

Abbreviated Title: Journal of Marketing Management

Publisher: Informa UK Limited

ISSN (Print): 0267-257X

ISSN (Electronic): 1472-1376

Publication date Created: October 2013

Publication date (Print): October 2013

Volume: 29

Issue: 13-14

Pages: 1542-1560

Article

DOI: 10.1080/0267257X.2013.822906

SO-VID: 5b51c9ff-9e82-455e-8472-6317ef845e29

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