Measuring Social Values: A Content Analysis of Sunday Comics and Underground Comix

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Journal

Title: Journal of Consumer Research

Abbreviated Title: J CONSUM RES

Publisher: University of Chicago Press

ISSN (Print): 0093-5301

ISSN (Electronic): 1537-5277

Publication date Created: June 1986

Publication date (Print): June 1986

Volume: 13

Issue: 1

Page: 100

Article

DOI: 10.1086/209050

SO-VID: 575f0e23-3dc9-450f-b63a-536ce4c945b6

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