Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

Abstract

With the spread of the COVID-19 pandemic and the increasing importance of e-commerce, the study of online consumer behavior is of particular relevance. The purpose of this study was to form a methodological approach to assess the relationships and the level of influence of the factors activating the purchasing behavior of online consumers against the background of the COVID-19 pandemic. The research methodology was based on the transformation of Cattell’s questionnaire and the implementation of correlation analysis. To determine the predisposition of online consumer behavior at the time of making a purchase decision, this study used the questionnaire method. The survey was conducted among online shoppers in the top 10 countries in terms of e-commerce market growth. The scientific contribution is the proposed methodological toolkit to assess the purchasing behavior of online consumers, which identifies the most influential factors in their purchasing behavior and provides an opportunity to assess the dynamics of their activity during the study period, to identify key trends and determine changes in their behavior. The research revealed what changes in online consumer buying behavior are typical in the COVID-19 pandemic. The impact of consumer awareness and experience has increased. Online consumers have become more experienced, which has influenced the activity of their buying behavior. This study proved the shifting influence of online consumer purchasing behavior factors during the pandemic. The increasing importance of the speed of decision making by consumers when purchasing goods and services online was determined.

Related collections

Most cited references 61

Record: found
Abstract: found
Article: found

Food supply chains during the COVID‐19 pandemic

Jill Hobbs (2020)

Abstract This paper provides an early assessment of the implications of the COVID‐19 pandemic for food supply chains and supply chain resilience. The effects of demand‐side shocks on food supply chains are discussed, including consumer panic buying behaviors with respect to key items, and the sudden change in consumption patterns away from the food service sector to meals prepared and consumed at home. Potential supply‐side disruptions to food supply chains are assessed, including labor shortages, disruptions to transportation networks, and “thickening” of the Canada–U.S. border with respect to the movement of goods. Finally, the paper considers whether the COVID‐19 pandemic will have longer‐lasting effects on the nature of food supply chains, including the growth of the online grocery delivery sector, and the extent to which consumers will prioritize “local” food supply chains.

0 comments Cited 355 times – based on 0 reviews      Review now

Bookmark

Record: found
Abstract: found
Article: not found

Preventing problematic internet use during the COVID-19 pandemic: Consensus guidance

Orsolya Király, Marc Potenza, Dan J. Stein … (2020)

As a response to the COVID-19 pandemic, many governments have introduced steps such as spatial distancing and “staying at home” to curb its spread and impact. The fear resulting from the disease, the ‘lockdown’ situation, high levels of uncertainty regarding the future, and financial insecurity raise the level of stress, anxiety, and depression experienced by people all around the world. Psychoactive substances and other reinforcing behaviors (e.g., gambling, video gaming, watching pornography) are often used to reduce stress and anxiety and/or to alleviate depressed mood. The tendency to use such substances and engage in such behaviors in an excessive manner as putative coping strategies in crises like the COVID-19 pandemic is considerable. Moreover, the importance of information and communications technology (ICT) is even higher in the present crisis than usual. ICT has been crucial in keeping parts of the economy going, allowing large groups of people to work and study from home, enhancing social connectedness, providing greatly needed entertainment, etc. Although for the vast majority ICT use is adaptive and should not be pathologized, a subgroup of vulnerable individuals are at risk of developing problematic usage patterns. The present consensus guidance discusses these risks and makes some practical recommendations that may help diminish them.