Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation.

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Journal

Title: Journal of Applied Psychology

Abbreviated Title: Journal of Applied Psychology

Publisher: American Psychological Association (APA)

ISSN (Print): 0021-9010

Publication date Created: 1977

Publication date (Print): 1977

Volume: 62

Issue: 4

Pages: 480-486

Article

DOI: 10.1037/0021-9010.62.4.480

SO-VID: 44b2baf1-c487-4a7c-9f23-0ced7357978e

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