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      Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation.

      Journal of Applied Psychology
      American Psychological Association (APA)

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          Journal
          Journal of Applied Psychology
          Journal of Applied Psychology
          American Psychological Association (APA)
          0021-9010
          1977
          1977
          : 62
          : 4
          : 480-486
          Article
          10.1037/0021-9010.62.4.480
          44b2baf1-c487-4a7c-9f23-0ced7357978e
          © 1977
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