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      Digital media and the affective economies of transnational families

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          Abstract

          Digital media are widely recognised as essential to the maintenance of transnational families. To date, most accounts have focused on the role of digital media practices as producing and sustaining transnational relationships, through, for example, the practices of ‘digital kinning’. In this article, we extend that body of work by drawing attention to the specific role of the emotions that are circulated through digital media interactions and practices. We use data from ethnographic interviews with older migrant adults to consider how people who fled civil wars and resettled in Australia bridge the distances between ‘here’ and ‘there’. Our analysis draws attention to the circulation of affect, arguing that it is the capacity of digital media to circulate emotions and support affective economies that gives substance to and defines the surfaces and boundaries of transnational families, and constitutes the mutuality of being that underpins familyhood at a distance.

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          The Managed Heart : Commercialization of Human Feeling

          In private life, we try to induce or suppress love, envy, and anger through deep acting or "emotion work," just as we manage our outer expressions of feeling through surface acting. In trying to bridge a gap between what we feel and what we "ought" to feel, we take guidance from "feeling rules" about what is owing to others in a given situation. Based on our private mutual understandings of feeling rules, we make a "gift exchange" of acts of emotion management. We bow to each other not simply from the waist, but from the heart.<br> <br> But what occurs when emotion work, feeling rules, and the gift of exchange are introduced into the public world of work? In search of the answer, Arlie Hochschild closely examines two groups of public-contact workers: flight attendants and bill collectors. The flight attendant’s job is to deliver a service and create further demand for it, to enhance the status of the customer and be "nicer than natural." The bill collector’s job is to collect on the service, and if necessary, to deflate the status of the customer by being "nastier than natural." Between these extremes, roughly one-third of American men and one-half of American women hold jobs that call for substantial emotional labor. In many of these jobs, they are trained to accept feeling rules and techniques of emotion management that serve the company’s commercial purpose.<br> <br> Just as we have seldom recognized or understood emotional labor, we have not appreciated it cost to those who do it for a living. Like a physical laborer who becomes estranged from what he or she makes, an emotional laborer, such as a flight attendant, can become estranged not only from her own expressions of feeling (her smile is not "her" smile), but also from what she actually feels (her managed friendliness). This estrangement, though a valuable defense against stress, is also an important occupational hazard, because it is through our feelings that we are connected with those around us.<br> <br> On the basis of this book, Hochschild was featured in Key Sociological Thinkers, edited by Rob Stones. This book was also the winner of the Charles Cooley Award in 1983, awarded by the American Sociological Association and received an honorable mention for the C. Wright Mills Award.
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            Vibrant Matter

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              Affective Economies

              S. Ahmed (2004)
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                Author and article information

                Journal
                International Journal of Cultural Studies
                International Journal of Cultural Studies
                SAGE Publications
                1367-8779
                1460-356X
                September 2020
                August 08 2020
                September 2020
                : 23
                : 5
                : 639-655
                Affiliations
                [1 ]La Trobe University, Australia
                [2 ]University of Western Australia, Australia
                Article
                10.1177/1367877920920278
                43235858-7d30-4a3f-9a9d-43a4c6708d4e
                © 2020

                http://www.sagepub.com/licence-information-for-chorus

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